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INNOVATION – Food for thoughts presentation

WIN Western Europe meeting, Paris, France, January 23rd 2020 Last Friday, WIN (Worldwide Independant Network) organized its annual Western Europe meeting in BVA office in Paris. I was given the opportunity to share my vision of a fascinating and challenging topic: INNOVATION! We discussed Innovation from a wide perspective, more specifically for our Data & […]

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How 2020 (and the new decade) will look like?

New Year resonates with wishes. So Happy New Year! New year is also time for looking ahead and for prediction.  How 2020 (and beyond) will look like in the Data & Insight Industry? 1. Integration Over the past decade our Industry has seen deep and irreversible changes. We definitively moved from traditional Research to the […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com

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