Introduction As we step into 2024, the market research, insight, and data industry are poised for transformative changes driven by technological advancements, evolving consumer behavior, and the ever-growing need for actionable insights. This article explores the key trends shaping the industry in the coming year.       Human-Machine Collaboration Contrary to concerns about technology […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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