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The SIAL (Salon International de l’Alimentation) 2024 is poised to be one of the most significant events in the global food industry. Taking place in Paris from October 15 to 19, 2024, this biennial exhibition attracts food professionals from around the world, showcasing innovations, trends, and insights into the future of food. As the world’s […]

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Le Printemps des Etudes 2024, retour sur deux jours qui ont fait briller les acteurs des métiers de la Data & de l’Insight, au Palais des Congrès, les 26 et 27 septembre derniers à Paris. 💚Cette 12ème édition a merveilleusement bien commencé par la conférence de Raphaël Enthoven “Sommes-nous sur le point d’être ‘grand remplacés’ […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com