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ESOMAR President’s report April 2025

As ESOMAR President I would like to begin by expressing my sincerest gratitude to the ESOMAR staff who warmly and professionally welcomed us to the office, and to the Council Members who were elected or reelected, for their involvement in our Community. I am thankful to the previous Council team who worked hard with the […]

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Esomar Latam event in Lima, a success! Welcome speech

Buenos dias, bom dia, good morning everyone, It’s an immense honor and pleasure to be with you and to open this 2025 Esomar Latam conference. I am starting my term as Esomar President here in Lima with you which is a great symbol to me. This 2025 edition will bring us inspiration exploring the richness […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com

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