Archive

Opening Speech at the Global Annual Event: “Reimagine” Ladies and gentlemen, esteemed colleagues, and guests,   Good morning, and welcome to the beautiful city of Prague for the 2025 ESOMAR Annual Congress. It’s both a pleasure and a privilege to be standing before you today, surrounded by some of the most innovative, insightful, and passionate […]

Read More

I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com