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On 27th November, SEDEA organised its Market Research Forum 2025 in Athens 🇬🇷, Minds. This event was a massive success! 🎤 A fantastic lineup of local and international speakers joined the floor, with a speech by the Greek Minister of Interior Theodoros Livanios . 🏛️ An impressive and beautiful venue The Athens Armed Forces Officers’ […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com