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Dearest Esomar Members, dearest partners and friends,   I am thrilled to announce that I am standing for Esomar President role to lead our community to contribute to its future and success. As President, I will work tirelesssly to reinforce Esomar purpose, I will steer our transformation and I will empower every Member, showcasing our […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com