Train of thoughts

AI certificate

I am happy to share my first certificate in AI.   Thank you Andrew Ng, Founder at DeepLearning AI for sharing knowledge and expertise on Deep Learning and LLM.

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J’ai eu le plaisir de travailler sur un sujet qui me passionne depuis de nombreuses années : l’innovation. Plus que notre vision de l’innovation ou les tendances de demain, nous vous partageons ici avec Jean-Marc Levinson, BMC Strategic Innovation, les enjeux et surtout des éléments de réflexion pour aider les marques à définir leur rôle […]

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Introduction As we step into 2024, the market research, insight, and data industry are poised for transformative changes driven by technological advancements, evolving consumer behavior, and the ever-growing need for actionable insights. This article explores the key trends shaping the industry in the coming year.       Human-Machine Collaboration Contrary to concerns about technology […]

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The QRCA (Qualitative Research Consultants Association) held its 2023 Worldwide Conference in Lisbon, Portugal. This city offers a unique blend of tradition and innovation, making it an ideal location for a conference focused on the future of qualitative research. I was delighted and honored to be part of the Programme Committee, chaired by Chris Kann, […]

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From September 10th to 13th, the event brought together professionals from across the globe to discuss emerging trends, challenges, and innovative solutions in the field of market research and data analytics. The Venue: Amsterdam, A Hub of Innovation Amsterdam, with its rich history and reputation as a global hub for trade, creativity, and innovation, was […]

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Recently, the Qualitative Research Consultants Association (QRCA) held its annual conference in Charlotte, NC. This event was a great success and provided attendees with an opportunity to network with their peers, learn from industry experts, and gain valuable insights into the world of qualitative research. As a QRCA member I was proud to serve as […]

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vision-bluelemon-insight

Happy 2023!

I am sending this short video to send you my warmest wishes for Christmas and end of the year. I would like to thank my clients and partners around the globe for our collaboration and trust. Thank you to my colleagues, to Esomar, QRCA members for making our Insight industry stronger. Very Happy New Year […]

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Thank you QRCA to make this global event happen, I was delighted to chair the panel discussion with awesome speakers: Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  Hanna Holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng. Thank you Indeemo for sponsoring this summit. If you have missed it could can still watch the On-Demand archive. Connect with industry leaders to take […]

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It has been a privilege to be invited to speak at the What Is New 2022 Global Edition and to share my vision on Qualitative Research. Thank you Market Research Academy Lagos for offering this opportunity. My presentation on trends, new approaches and impact of Qual on Marketing decisions was articulated around the evolution of […]

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  One year ago, CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. According to Meta newsroom “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com