Train of thoughts

On 27th November, SEDEA organised its Market Research Forum 2025 in Athens 🇬🇷, Minds. This event was a massive success! 🎤 A fantastic lineup of local and international speakers joined the floor, with a speech by the Greek Minister of Interior Theodoros Livanios . 🏛️ An impressive and beautiful venue The Athens Armed Forces Officers’ […]

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Opening Speech at the Global Annual Event: “Reimagine” Ladies and gentlemen, esteemed colleagues, and guests,   Good morning, and welcome to the beautiful city of Prague for the 2025 ESOMAR Annual Congress. It’s both a pleasure and a privilege to be standing before you today, surrounded by some of the most innovative, insightful, and passionate […]

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We’re excited to welcome Sandy Casey, SVP of Global Supply at InnovateMR, and Mariela Mociulsky, CEO & Founder of Trendsity, to the 2025–2028 ESOMAR Council. These appointments reflect ESOMAR’s commitment to global inclusion and regional representation, ensuring diverse voices help shape the future of the insights and research industry. Sandy Casey brings 20+ years of leadership […]

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ESOMAR SUMMER EVENT 2025

Post Linkedin d’Isabelle Fabry, Co-ReprĂ©sentante France ___________________________________________________ 🇫🇷 Un grand succès pour le French Summer Event ESO MAR Connect France ! Le French Summer Event by ESOMAR France a rĂ©uni une communautĂ© passionnĂ©e, curieuse, engagĂ©e… et inspirĂ©e. đź§  Merci Ă  nos deux keynote speakers, Anne-Sophie Damelincourt, PrĂ©sidente ESOMAR, et Jean-Marc Leger, membre du Conseil ESOMAR, pour leurs […]

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What a pleasure and an honor to contribute to this WIN Annual Conference and to see to many friends from all around the world. Over this presentation I shared Esomar’s views on Trust in Research in the age of AI and how we answer our era’s new challenges.   Thank you for having me!

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This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India on 4 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights. Each ESOMAR Connect event will provide a space to […]

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I am honored to welcome you to the ESOMAR CEO Forum 2025 in Amsterdam. This exclusive, closed-door event is created for leaders in insights and analytics. Whether you’ve traveled across the globe or just across town, we’re truly grateful to have you here. As Esomar President I will like to take this opportunity to express my deepest appreciation […]

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On May 23rd the ESOMAR Council attended an online meeting, a monthly appointment(in-between face-to-face meetings in Amsterdam) to enable to discuss, make quicker decisions and work closely with the team. This meeting was dedicated to sharing some usual topics such as the Membership and Financial reports presented respectively by Rhiannon Bryant and Nordin Ahyoud. Thank […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com