Happy 2023!

I am sending this short video to send you my warmest wishes for Christmas and end of the year. I would like to thank my clients and partners around the globe for our collaboration and trust. Thank you to my colleagues, to Esomar, QRCA members for making our Insight industry stronger. Very Happy New Year […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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