One year ago, CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. According to Meta newsroom “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people […]
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community. With so many exceptional professionals named to the Insight250, it seems fitting to tap […]
Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je constate encore fréquemment une déconnexion ou une trop faible relation entre la marque et son offre lors des processus d’innovation, d’extension de gamme et de création de services. Or, une bonne articulation marque-offre est une des conditions de l’expression performante […]
Une proposition de valeur solide est indispensable à toute organisation, commerciale ou à but non lucratif, qui vend des produits et/ou…
My contribution to the Post-Covid World White Paper (French) I would like to thank François Laurent, former ADETEM President for this…
ESOMAR PRESIDENT CANDIDATE Dans quelques semaines, Esomar, la plus grande organisation mondiale des Etudes (avec près de 6000 membres…
A prognosis for 2021 in a world where prediction doesn’t exist anymore. I traditionally communicate on how I foresee the upcoming year….
Customer Experience vs Market Research : un set à zéro ? – Interview d’Anne-Sophie Damelincourt (Blue Lemon Insight & Strategy et Esomar)…
Giving the voice to the Insight & Data Industry in the times of Covid19 … and beyond. As most of us were isolated and working from home because of the pandemic, ESOMAR team created the Online Community Circles. These Circles, open to everyone, are designed by the Community for the Community and curated by […]
