Archive

Opening Speech at the Global Annual Event: “Reimagine” Ladies and gentlemen, esteemed colleagues, and guests,   Good morning, and welcome to the beautiful city of Prague for the 2025 ESOMAR Annual Congress. It’s both a pleasure and a privilege to be standing before you today, surrounded by some of the most innovative, insightful, and passionate […]

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We’re excited to welcome Sandy Casey, SVP of Global Supply at InnovateMR, and Mariela Mociulsky, CEO & Founder of Trendsity, to the 2025–2028 ESOMAR Council. These appointments reflect ESOMAR’s commitment to global inclusion and regional representation, ensuring diverse voices help shape the future of the insights and research industry. Sandy Casey brings 20+ years of leadership […]

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On May 23rd the ESOMAR Council attended an online meeting, a monthly appointment(in-between face-to-face meetings in Amsterdam) to enable to discuss, make quicker decisions and work closely with the team. This meeting was dedicated to sharing some usual topics such as the Membership and Financial reports presented respectively by Rhiannon Bryant and Nordin Ahyoud. Thank […]

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As ESOMAR President I would like to begin by expressing my sincerest gratitude to the ESOMAR staff who warmly and professionally welcomed us to the office, and to the Council Members who were elected or reelected, for their involvement in our Community. I am thankful to the previous Council team who worked hard with the […]

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Authors Crispin Beale Chairman at QuMind, CEO at Insight250, Senior Strategic Advisor at mTab, CEO at IDX. This edition highlights Anne Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & […]

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The campaign is on! From 3 to 16 February, the members of Esomar, the world’s largest market research association, will be voting to elect their new Council, the organisation’s governing body, for the 2025-2028 term. There are 2 candidates vying for the presidency: the Belgian Tom De Ruyck, and yes, a Frenchwoman, Anne-Sophie Damelincourt! She […]

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¡Arranca la campaña! Del 3 al 16 de febrero, los miembros de Esomar, la mayor asociación mundial de estudios de mercado, votarán para elegir a su nuevo Consejo directivo, órgano de gobierno de la organización, para el periodo 2025-2028. Hay dos candidatos a la presidencia: el belga Tom De Ruyck y una francesa, Anne-Sophie Damelincourt. […]

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 Interview d’Anne-Sophie Damelincourt, candidate à la présidence ‘monde’ d’Esomar. La campagne est lancée ! Du 3 au 16 février, les membres de la plus grande association mondiale du market research, Esomar, sont en effet appelés à voter pour désigner leur nouveau Conseil, l’organe de direction de l’organisation, pour le mandat 2025-2028. Avec 2 candidats en lice pour […]

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Be strong!

I grew up with the values of sport and I’ve always practised a sport as an amateur (running, horse riding, skiing, tennis) or as a competitor (water skiing). I love sport and I love watching sport as a spectator or on television. Sport has made a huge contribution to my development. Thank you to all […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com