I am sending this short video to send you my warmest wishes for Christmas and end of the year. I would like to thank my clients and partners around the globe for our collaboration and trust. Thank you to my colleagues, to Esomar, QRCA members for making our Insight industry stronger. Very Happy New Year […]
Thank you QRCA to make this global event happen, I was delighted to chair the panel discussion with awesome speakers: Edward Appleton | Priscila Aramburu | Anne Sophie Damelincourt | Hanna Holländer | William Leach | Nicole Mitchell | Chee Ngai Ng. Thank you Indeemo for sponsoring this summit. If you have missed it could can still watch the On-Demand archive. Connect with industry leaders to take […]
It has been a privilege to be invited to speak at the What Is New 2022 Global Edition and to share my vision on Qualitative Research. Thank you Market Research Academy Lagos for offering this opportunity. My presentation on trends, new approaches and impact of Qual on Marketing decisions was articulated around the evolution of […]
One year ago, CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. According to Meta newsroom “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people […]
Every year in September, ESOMAR, the Global Insights and Analytics Association organizes its annual event, gathering its members and non members from all around the globe, with presentations, exhibitions, workshops and meetings. For the first time since 2019 and after three long years of digital conferences, we could finally meet one-to-one in Toronto, Canada, to […]
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community. With so many exceptional professionals named to the Insight250, it seems fitting to tap […]
Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je constate encore fréquemment une déconnexion ou une trop faible relation entre la marque et son offre lors des processus d’innovation, d’extension de gamme et de création de services. Or, une bonne articulation marque-offre est une des conditions de l’expression performante […]
Une proposition de valeur solide est indispensable à toute organisation, commerciale ou à but non lucratif, qui vend des produits et/ou…
A strong Value Proposition is a must have for all organizations, for profit and for non-profit, selling products and/or services in order…
My contribution to the Post-Covid World White Paper (French) I would like to thank François Laurent, former ADETEM President for this…
