The Future of Market Research / Le futur des Etudes de Marché


Mid-April #NewMR organized in each region, a series of webinars and discussions dedicated to the Future of the Data, Analytics & Insight Industry.

After great presentations by Amélie de Brem, Potentiate and Thierry Semblat, Market Research News, I was delighted to be invited by Ray Pointer to interview Jérôme Sopocko, Askia on a fascinating topic: « Technology and the future of market research » / « La technologie et le future des études de marché ».

You can watch this interview (in French) ,here.

I hope that you enjoyed it! Stay tuned!

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com