January 2022

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Pourquoi (WHY) l’articulation de la marque à son offre est-elle capitale ?

11 January 2022

Accompagnant depuis de nombreuses années le développement des marques, et le management de l’innovation, je…

About

Consultant, ESOMAR President
Anne-Sophie Damelincourt is a leading consultant and executive in the global data analytics & insight industry, currently serving as President of ESOMAR. With over 25 years of experience, she has worked extensively on both the client and supplier sides, including roles at major companies such as Unilever and Lactalis, and now works as a Consultant.

Founder and Owner of Blue Lemon Insight & Strategy, a boutique agency established in 2007 that specializes in brand empowerment, customer-inspired innovation and product development, she continues to influence corporate strategy and market positioning.

Internationally recognized as a thought leader and frequent speaker, she brings strategic and action-oriented approach to leadership, with a strong emphasis on ethics, diversity, and the collective interests of the research community.

Elected ESOMAR President for 2025–2028, leading a global network of more than 10,000 professionals and over 750 companies across 130+, she is known for her dynamic, passionate leadership and deep industry knowledge. She advocates for transformational support within organizations, champions diversity, and is committed to helping the insights profession navigate rapid technological and societal change.

Her extensive background as a practitioner, consultant and industry leader positions her as a pivotal figure in shaping the future of global market research and insights.

e-mail : asdamelincourt@bluelemon-insight.com
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