Discussing the dimensions of enterprises vs agencies – Interview by Crispin Beale, Insight250

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community.

With so many exceptional professionals named to the Insight250, it seems fitting to tap into their expertise and unique perspectives across an array of topics. This weekly series does just that, inquiring about the expert perspectives of many of these individuals in a series of short topical features.

This edition reviews the differences and similarities between the enterprise and agency worlds, along with how the relationship between the two is evolving to drive innovation and elevate the industry. I sat down with Anne-Sophie Damelincourt, Founder & Owner of Blue Lemon Insight & Strategy, to discuss these dimensions and get her unique perspective, which spans both sides, on the importance of this collaboration to the industry.

Anne-Sophie, you’ve worked for some of the world’s largest clients (e.g. Unilever, Lactalis), big agencies (e.g. Nielsen), and also founded and run an agency – how do you find it differs working at a client versus an agency? 



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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com