The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. The inaugural list was revealed last April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community.
With so many exceptional professionals named to the Insight250, it seems fitting to tap into their expertise and unique perspectives across an array of topics. This weekly series does just that, inquiring about the expert perspectives of many of these individuals in a series of short topical features.
This edition reviews the differences and similarities between the enterprise and agency worlds, along with how the relationship between the two is evolving to drive innovation and elevate the industry. I sat down with Anne-Sophie Damelincourt, Founder & Owner of Blue Lemon Insight & Strategy, to discuss these dimensions and get her unique perspective, which spans both sides, on the importance of this collaboration to the industry.
Anne-Sophie, you’ve worked for some of the world’s largest clients (e.g. Unilever, Lactalis), big agencies (e.g. Nielsen), and also founded and run an agency – how do you find it differs working at a client versus an agency?