One year ago, CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. According to Meta newsroom “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.”.

But what is the Metaverse?

How does it work? What are its implications? What will it bring and change in our societies and businesses?

What does it mean for brands? What opportunities does it offer to our Insights & Analytics Industry?

What are the drawbacks?

So many questions that need to be answered.

The Metaverse is not AR nor VR (which can be used in the Metaverse for a better experience). It is the next generation of the Internet involving new systems, protocols, platforms.

Passionate by technology, innovation and the evolution of our industry, I am delighted to announce that I am launching a global workgroup to get a better understanding of the Metaverse and its impact on our Insights & Analytics Industry. I am looking for people from a broad field of expertise: MRX, Insights & Analytics, CX, Data and Marketing as well as technology, regulations, finance, sociology, economy.

If you have ideas, thoughts, if you want to be part of this workgroup, please comment this article or contact me on LinkedIn or by email.

Looking forward to working with you on this fascinating topic.


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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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