It has been a privilege to be invited to speak at the What Is New 2022 Global Edition and to share my vision on Qualitative Research. Thank you Market Research Academy Lagos for offering this opportunity.

My presentation on trends, new approaches and impact of Qual on Marketing decisions was articulated around the evolution of business, the paradigm shift in marketing and their impact on Qualitative Research.

Thank you to all attendees for your relevant questions and for giving your feedback.