QRCA 2022 Virtual Summit – Future Focus: Keeping Up with Consumers Amid Uncertainty

Thank you QRCA to make this global event happen, I was delighted to chair the panel discussion with awesome speakers: Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  Hanna Holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng. Thank you Indeemo for sponsoring this summit.

If you have missed it could can still watch the On-Demand archive.

Connect with industry leaders to take a closer look at key economic issues facing consumers worldwide, and the impact they have on how we conduct and analyze qualitative research. Watch the event speakers discuss what is on the mind of consumers and the implications that uncertainty brings to the qualitative industry. This half day of engagement content includes 4 presentations and Q&A with industry colleagues.

We discussed burning topics amongst consumer behavior shift, end of ‘super marketing’, inflation, emotions to empower brands values, tactic and short term vs. strategic and long term,…and many more.

I hope that you will enjoy this online event and the panel discussion. Please share your vision, comment, like….

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com