ESOMAR Congress 2023 in Amsterdam: Supercharging Insights and Innovation

From September 10th to 13th, the event brought together professionals from across the globe to discuss emerging trends, challenges, and innovative solutions in the field of market research and data analytics.

The Venue: Amsterdam, A Hub of Innovation

Amsterdam, with its rich history and reputation as a global hub for trade, creativity, and innovation, was the perfect backdrop for ESOMAR Congress 2023. The city’s blend of tradition and modernity mirrors the continuous evolution of market research and data analysis. This vibrant metropolis provided an inspiring setting for attendees to engage in a wide range of discussions and networking opportunities.

Supercharging Insights: Key Themes and Discussions

ESOMAR Congress 2023 featured a diverse range of topics, expert speakers, and interactive sessions that revolved around three key themes:

  1. Data-Driven Insights: With the explosion of data in the digital age, extracting meaningful insights has become more critical than ever. The congress explored the latest advancements in data collection, analysis, and interpretation. Topics included predictive analytics, artificial intelligence (AI) applications in market research, and strategies to harness big data effectively.
  2. Consumer-Centric Approaches: Understanding and connecting with consumers on a deeper level is essential for businesses in today’s competitive landscape. Experts discussed innovative methods to gain consumer insights, such as neuro-marketing, ethnography, and sentiment analysis. Additionally, the importance of ethical and responsible data collection was emphasized to build trust with consumers.
  3. Technology and Innovation: The role of technology in transforming market research was a central focus. From automation and machine learning to virtual reality (VR), the congress showcased how technological advancements are reshaping the industry. Attendees learned about cutting-edge tools and techniques that can elevate their research capabilities.

Networking and Business Opportunities

In addition to the informative sessions and presentations, ESOMAR Congress 2023 provided ample opportunities for networking and collaboration. Attendees had the chance to connect with peers, industry experts, and potential partners, as well as some friends. The event’s social gatherings, workshops, and interactive sessions encouraged the exchange of ideas and the formation of meaningful professional relationships. On Monday, I was honored to be invited for to the CEO Dinner gathering nearly 50 CEO’s from major insight agencies providing a unique moment to share experience with peers while enjoying delicious meals. On Tuesday the Strategir Team was delighted to invite CMI from most talented and global brands to share dinner within a friendly and warm atmosphere.

ESOMAR Congress 2023 in Amsterdam lived up to its “Supercharge” theme by energizing and inspiring professionals in the field of market research and data analytics. As technology continues to advance and consumer behavior evolves, the insights industry must adapt and thrive. ESOMAR Congress remains at the forefront of this evolution, serving as a beacon for those seeking to supercharge their knowledge and expertise in market research and data analysis. With another successful event in the books, attendees left Amsterdam armed with new insights and connections to drive their organizations forward in an ever-changing market.

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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