I am honored to welcome you to the ESOMAR CEO Forum 2025 in Amsterdam. This exclusive, closed-door event is created for leaders in insights and analytics.
Whether you’ve traveled across the globe or just across town, we’re truly grateful to have you here.
As Esomar President I will like to take this opportunity to express my deepest appreciation and admiration for the vision you bring to our industry. We are gathered at a time when data has never been more abundant nor powerful. As CEOs your impact to help businesses, governments, and communities make better, faster, and smarter decisions, is considerable. As CEOs you have an extended role in guiding our industry with power, relevance and trust.
At the heart of ESOMAR’s mission lies a deep commitment to trust. This trust is safeguarded by the ESOMAR Code of Conduct, a globally recognized framework that ensures ethical, transparent, and responsible practice across the insights and analytics industry.
The Code serves not only as a guide but as a shared promise: to uphold the highest standards of integrity, to protect personal data and respondent rights, and to deliver insights that are both accurate and fair. It is this dedication to ethics that reinforces our credibility and strengthens the impact of our work around the world.
By aligning with the ESOMAR Code, we affirm that data, when used responsibly, can be a powerful force for good — one that drives better decisions and builds a more informed, respectful society. In the context of the evolution of our societies and practices the Code is in the process of being revised with a vote on June 12th during the AGM.
This event is about more than just what we know — it’s about how we lead. It’s a chance to step back from the dashboards, dig deeper into strategy, and connect with peers who understand the responsibility and the opportunity that comes with steering the future of this industry.
Over the next few days, I hope you’ll find space to challenge assumptions, share bold ideas, and forge partnerships that last well beyond this room.
I am delighted to welcome Ben Page, CEO of Ipsos who will open our event with “The World and Our Industry: Why Geopolitics Matters” showing How global shifts are reshaping our industry—and what leaders need to do about it.
Thank you.
