ESOMAR Expands Council with New Appointments

We’re excited to welcome Sandy Casey, SVP of Global Supply at InnovateMR, and Mariela Mociulsky, CEO & Founder of Trendsity, to the 2025–2028 ESOMAR Council.

These appointments reflect ESOMAR’s commitment to global inclusion and regional representation, ensuring diverse voices help shape the future of the insights and research industry.

🔹 Sandy Casey brings 20+ years of leadership in global supply strategy, research operations, and innovation across respondent channels.
🔹 Mariela Mociulsky is a renowned expert in sociocultural trends and consumer insights, with deep impact across LATAM and the global research community.

Together, Sandy and Mariela will serve through 2028, helping guide ESOMAR’s strategy, ethics, and global engagement.

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com

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