Market Research Forum 2025 in Athens – SEDEA

On 27th November, SEDEA organised its Market Research Forum 2025 in Athens 🇬🇷, Minds.

This event was a massive success!

🎤 A fantastic lineup of local and international speakers joined the floor, with a speech by the Greek Minister of Interior Theodoros Livanios .

🏛️ An impressive and beautiful venue The Athens Armed Forces Officers’ Club.

🥗 Delicious food, cocktails 🍹 and a musician.

Congratulations to SEDEA, Valeria Tsamis, President, Angela Stathopoulou, Vice-President and Esomar Representative for Greece, Sophia Sklavou, Raphael Soustiel and all the SEDEA Team.

I was honored and delighted to deliver a speech ‘Shaping the Future’ and to moderate a panel discussion with two young researchers @arthemis karagianni and @maria eleni papandreopoulou, George Baltas, who expressed their needs for more collaboration between academics and businesses, and across generations.

I would like to warmly thank you for your welcome and your friendship.
And a specific thank to Costas Sigalos for your commitment to our industry and your kindness.

📝 My takeaways for our future:
hashtagcuriosity hashtagcollaboration hashtagethics hashtagquality.

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com