Train of thoughts

Edinburgh, Scotland, September 2019 Last week ESOMAR organized its Annual Summit, gathering 1, 000 data & insight professionals from 70 countries. The perfect place to share knowledge, to get inspiration, and for business networking. I have been a regular attendee of ESOMAR events and to be honest this one was a huge success! The week […]

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Lagos, Nigeria, 16th & 17th April 2019 The AMRA – African Market Research Association – organized its annual conference in Lagos, Nigeria in partnership with Esomar. I was honored to be received by the AMRA and the African Community to discuss data & insight in Africa. Thank you for your warm welcome and your involvement […]

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Having actively and proudly served our Industry, being elected twice at Esomar Council as a Member, I am standing for Vice Presidency, strongly motivated to keep moving forward and using my experience for a new term. Over the last 4 years of Council, through the ambitious Esomar Growth Strategy Plan, we have set directions to solve some big […]

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Publication – Association for Qualitative Research AQR I believe this, the 21st conference, was one of the best. With its light touch workflow, high quality papers and keynote speakers, its friendly and warm atmosphere, I was pleased to see, hear, and share in, the very positive reactions from all the delegates. We were inspired and […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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