The QRCA (Qualitative Research Consultants Association) held its 2023 Worldwide Conference in Lisbon, Portugal. This city offers a unique blend of tradition and innovation, making it an ideal location for a conference focused on the future of qualitative research. I was delighted and honored to be part of the Programme Committee, chaired by Chris Kann, […]

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From September 10th to 13th, the event brought together professionals from across the globe to discuss emerging trends, challenges, and innovative solutions in the field of market research and data analytics. The Venue: Amsterdam, A Hub of Innovation Amsterdam, with its rich history and reputation as a global hub for trade, creativity, and innovation, was […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

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