Train of thoughts

Giving the voice to the Insight & Data Industry in the times of Covid19 … and beyond. As most of us were isolated and working from home because of the pandemic, ESOMAR team created the Online Community Circles.   These Circles, open to everyone, are designed by the Community for the Community and curated by […]

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WIN Western Europe meeting, Paris, France, January 23rd 2020 Last Friday, WIN (Worldwide Independant Network) organized its annual Western Europe meeting in BVA office in Paris. I was given the opportunity to share my vision of a fascinating and challenging topic: INNOVATION! We discussed Innovation from a wide perspective, more specifically for our Data & […]

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New Year resonates with wishes. So Happy New Year! New year is also time for looking ahead and for prediction.  How 2020 (and beyond) will look like in the Data & Insight Industry? 1. Integration Over the past decade our Industry has seen deep and irreversible changes. We definitively moved from traditional Research to the […]

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“Mesurer l’importance des enjeux juridiques est vital pour l’industrie de la Data et de l’Insight” Les enjeux juridiques sont rarement perçus comme les plus « glamours » dans quelque univers que ce soit, y compris dans notre Industrie du Market Research ! Il est donc bien compréhensible de les passer dans le dessous de la […]

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Edinburgh, Scotland, September 2019 Last week ESOMAR organized its Annual Summit, gathering 1, 000 data & insight professionals from 70 countries. The perfect place to share knowledge, to get inspiration, and for business networking. I have been a regular attendee of ESOMAR events and to be honest this one was a huge success! The week […]

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AFRICA FORUM

Lagos, Nigeria, 16th & 17th April 2019 The AMRA – African Market Research Association – organized its annual conference in Lagos, Nigeria in partnership with Esomar. I was honored to be received by the AMRA and the African Community to discuss data & insight in Africa. Thank you for your warm welcome and your involvement […]

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I am the founder & owner of Blue Lemon, a boutique agency created in 2007. I help companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development.

Through my understanding and experience in branding and innovation, I help companies to reinforce their brand and how they articulate to their product and services, successfully launch new products and optimise their product portfolio’s. I bridge the gap between powerful product ideas and execution, and so help you to make the right decisions.

Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put my thinking and energy to shape the future of the Insights & Analytics Industry.

Contact : asdamelincourt@strategir.com